La Opera



Brand Identity

Instructor: Rudy Manning

Summer 2020

LA Opera is an opera house in Los Angeles that’s based in Dorothy Chandler Pavilion which is part of the music center venue among with Walt Disney Concert Hall.

The purpose of this rebrand is to change the stereotypical perspective of younger generation toward classic opera. The new identity embodies both characteristics of opera and Los Angeles city.



logo system︎︎︎



stationery︎︎︎


custom typeface︎︎︎


printed collaterals︎︎︎


digital︎︎︎

© Esther Kim 2020 all rights reserved.