Griffith Observatory
Brand Identity
Instructor: Gerardo Herrera
Fall 2017
Griffith Observatory is an icon of Los Angeles, a national leader in public astronomy, a beloved civic gathering place, and one of southern California's most popular attractions.
Even though Griffith Observatory is one of the most iconic places in Los Angeles, their current branding fails to support that iconic identity. Overall objective of this project was to create a brand new identity for Griffith Observatory that reflects who they are, what they do, and how they do.
logo
logo inspiration
The inspiration behind the logo comes from shape of the planet(with ring), a rocket being launched and orbitting out of earth, and an eye. The shape as planet represent the vast space, the shape of rocket launching represent the experience you can have on Griffith, and shape of eye represent observance and understading.
logo lockups
logomark![]()
logotype![]()
iconography
stationery
poster
website
collateral
